The Asian Creative Foundation is an organization that provides community and resources for entry-level creatives. They help talent to navigate creative careers, and break into the industry. They amplify the stories of AAPI talent and advocate for their success.

Working Not Working partnered with the Asian Creative Foundation to make an impact among the next generation of AAPI creative talent. We co-hosted and planned two events as part of the activities for their Asian Creative Festival. We also worked on a specially curated playlist which we promoted to Working Not Working’s large community of recruiters.

Working Not Working x The Asian Creative Foundation

Company
Working Not Working

Role
Creative Partnerships Coordinator, Art Director, Team Lead, Event Planning

Industry City Panel Discussion

Working Not Working and the Asian Creative Foundation cohosted a panel discussion at Industry City in New York. Successful AAPI talent shared their journeys and offered advice on navigating creative careers.

This was one of the first events for the Asian Creative Festival.

Working Not Working Ad at Asian Creative Festival

As sponsors of the event, we created an ad that played at the festival. The event was live streamed.

WNW x ACF “Be Brave & Land Where You Belong” Portfolio Workshop

This event was a live Zoom event that myself and Susana, Founder of the Asian Creative Foundation co-hosted. 200+ students from across the world attended this live event.

Curated Playlist

Through a special account that I initiated at Working Not Working, the Asian Creative Foundation was able to curate a special list for the talent in their community. AAPI creatives seeking opportunities were then promoted to the Working Not Working’s network of recruiters.

Press/Content

Working Not Working created content around this partnership for their social channels and their magazine as part of the awareness campaign. This content was reposted by our partners and sponsors.

Partnership Announcement

IMPACT

Audience Reach

300,000

Next Gen Talent onboarded to WNW

200

Our Content was either shared or reposted by:

AIGA NY (IG TAKEOVER)

NYC X DESIGN

INDUSTRY CITY

ACF

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