NAADIYAMILLS.

Caribbean Social Studies

The Caribbean is one of the densest per capita cultural and creative economies, yet often unrecognized globally. Infrastructure gaps lead to more than $30B in uncaptured revenue annually and a persistent brain drain. CSS exists to close these gaps and bridge the Caribbean with its high-performing creative talent globally. The first of its kind, CSS championed the Caribbean's collective presence at Cannes Lions, reshaping the region's narrative and gaining global visibility. By activating the Diaspora, who often hold senior roles in global creative industries, CSS is building the connections that point toward a billion-dollar economy.

My Creative Profile

The future of creative hiring starts before the job opening. Hiring is reactive, great talent is often invisible until an open role activates a new search, and $450B+ is lost annually to misaligned employees. My Creative Profile transforms talent acquisition from reactive into a proactive ecosystem, building Pre-Role Talent Pipelines that connect creatives with ongoing mentorship and industry feedback — preparing talent before opportunities arise, creating stronger candidates and more confident hiring decisions. Connected creatives from RISD, University of Florida, Miami Ad School, SCAD, and more with senior recruiters from TBWA/Media Arts Lab, Digitas, and VML.

Mission: to drive positive socioeconomic change through creativity and collective action.

Food For Creative Souls

Building pathways for creative energetic youth in the Caribbean. Phase 1 of the consulting work with the Government of St. Kitts and Nevis to design systems to unlock the island's creative economy. Provided training and mentorship for Caribbean youth, connecting them with mentors from agencies such as 72andSunny. Recognized by the OECS for this work.

BCG BrightHouse

BCG BrightHouse, the Home of Purpose, originated the framework for unlocking purpose in business. Working in both creative and strategy capacities, I applied their methodology to BrightHouse's own purpose, shaping the Bold Commitments project: a new offering that activates company purpose in tangible ways. Led stakeholder research, developed the product positioning, and created targeting strategies for C-Suite audiences. Also contributed to campaign development for two nonprofit partners.

Common Group

Contracted as a consultant and brand strategist at Common Group, a human capital consultancy. Worked directly with the CEO to develop brand strategy and positioning, along with executive presentations and white papers ahead of the Human Potential Summit.