NM
001  /  Strategist · Architect · Futurist
1 of 1 Talent
Active / 2026

NAADIYAMILLS.

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Multidisciplinary practice
NY · Caribbean · Global
002  /  The Practice[Now in view]

I help individuals,organizations, and regionsstep confidently intoprosperous futures.

003 / Capabilities

The Three Operating Zones

Zone 01

The Strategist

Brand Strategy & Positioning
Market Insights & Frameworks
Foresight & Trend Forecasting
Business Model Innovation
Corporate Communications
Cultural Research
Zone 02

The Ecosystem Builder

Talent Pipelines & Placement
Ecosystem Architecture
Public-Private Partnerships
Program Development
Experience Design
Zone 03

The Creative

Art Direction
Brand Design
Graphic Design
Campaign Strategy
Content Strategy
004 / The Receipts

By the numbers.

[Counter / on-scroll]
10+
Years of experience
200+
Aspiring creatives mentored
8
Panels curated globally
3
Ventures founded
And one history-making moment
at Cannes Lions.
First Caribbean presence
in 70-year history
/ 2024
005 / Featured Projects

Activating communitiesas ecosystems to unlock potential.

[06 selected]
Caribbean Social Studies at Cannes Lions
Project 01 / Region-scale
2023 / Active
Founder + Strategy Director
Cultural Strategy Studio • Cultural Ecosystem

Caribbean Social Studies

A cultural strategy studio and ecosystem unlocking an untapped $30B creative economy. We address infrastructure gaps across the Caribbean to advance sustainability and global recognition through equity, activating a fragmented talent network and curating local insight with global impact.

Visit Caribbean Social Studies
[Outcomes]

Uninhibited Play™
proprietary framework

First Caribbean panel,
Cannes Lions

Repositioned the region
to global ECDs & Cannes leadership
My Creative Profile dashboard
Project 02 / Individual-scale
2024 / Active
Founder + CEO
Scalable Platform • Career Alignment

My Creative Profile

Creative growth is elusive inside exclusive systems. Talented people with strong portfolios have little to no access to the recruiters who could open doors. My Creative Profile is a scalable platform for accelerated creative growth and career alignment, connecting emerging creatives directly with TBWA Media Arts Lab, VML, and Digitas through a proprietary scoring system that turns scattered feedback into clear direction.

Mission: to drive positive socioeconomic change through creativity and collective action.

Visit My Creative Profile
[Outcomes]

Talent Growth →
proprietary feedback loop

Talent Curation

Talent Intelligence
Working Not Working — Useful School graduates
Project 03 / Institution-scale
2021 / 2022
Lead Brand & Partnerships Strategist
Brand Strategy • Partnership Architecture

Working Not Working / Fiverr

Redesigning the Working Not Working ecosystem to make an impact among the next generation of creative talent. Implemented a new system and product offering that activated community leaders, reorganizing an existing platform into a partnership architecture with RISD, Parsons, Pratt, The One Club, and the Asian Creative Foundation. Connected creatives directly to TBWA, MullenLowe, and the institutions hiring them, and created campaigns to build talent visibility.

[Outcomes]

WNW Community
100,000+ creatives

Secured partnerships with
top schools, organizations
and agencies

New brand strategy
& product offering
Food For Creative Souls — St. Kitts & Nevis community
Project 04 / Nation-scale
2019 / 2021
Founder + Executive Director
Design-Led Government Consulting

Food For Creative Souls

Part of my consulting work with Caribbean island governments, design-led from the start. A generation of creatively energetic Caribbean youth, without clear pathways, surveyed and structured into a national creative economy strategy for the Government of St. Kitts & Nevis. Recognized by the OECS (Organisation of Eastern Caribbean States) for this work.

[Outcomes]

1,100+ voices
surveyed, island-wide

Government partnership
secured

Support of 72andSunny

Recognized by OECS →
BCG BrightHouse — Home of Purpose
Project 05 / Enterprise-scale
2023
Creative Strategist
Creative Strategy • Purpose Consulting

BCG BrightHouse

BCG BrightHouse, the Home of Purpose, originated the framework for unlocking purpose in business. Working in both creative and strategy capacities, I applied their methodology to BrightHouse's own purpose, shaping the Bold Commitments project: a new offering that activates company purpose in tangible ways. Led stakeholder research, developed the product positioning, and created targeting strategies for C-Suite audiences. Also contributed to campaign development for two nonprofit partners.

[Deliverables]

Bold Commitments
project positioning

Stakeholder research
& interviews

C-Suite Targeting
Strategies

Nonprofit campaigns
Common Group — Human Potential Summit
Project 06 / Organization-scale
2024 / 2025
Consultant & Brand Strategist
Brand Strategy • Executive Communications

Common Group

Contracted as a consultant and brand strategist at Common Group, a human capital consultancy. Worked directly with the CEO to develop brand strategy and positioning, along with executive presentations and white papers ahead of the Human Potential Summit.

[Deliverables]

Brand strategy
& positioning

Executive
presentations

White paper
design
006 / Research

Pioneering work incollective intelligence.

Credential
Convened by
Santa Fe Institute
Program
Collective Intelligence Short Course & Symposium
Year
2023
Notable institutions present
MIT, Renowned Physicists, Consulting Firms and more
Basis for invitation
Independent research on collective intelligence

In 2023, I was invited to the Santa Fe Institute's Collective Intelligence Short Course & Symposium, a program exploring the unifying principles behind collective intelligence, from its theoretical foundations to radical new ideas for harnessing collective potential.

The program convened global scientists, leading physicists, and researchers from institutions including MIT to share and stress-test new findings in the field. My invitation followed my own independent research into collective intelligence, work that continues to shape how I think about ecosystems, talent, and the systems that let potential compound.

Continues to inform: ecosystem architecture, talent infrastructure, regional strategy
007 / About
Naadiya Mills — Strategist, Architect, Futurist
IMG_001
/ 2026
Naadiya Mills
Strategist / Architect / Futurist
View Resume

I'm a strategist working at the intersection of cultural intelligence, business strategy, and creative talent.

Ten years across creative agencies, consulting firms, global platforms, and Caribbean governments has taught me one thing: the gap between potential and prosperity is almost always architectural. The talent exists. The communities exist. What's missing is the infrastructure that lets them compound.

That's the work I do, with founders, organizations, and regions ready to build the systems their people are already reaching for. I diagnose ecosystems as a strategist. I build them as an architect. I activate them as a creative.

I grew up in St. Kitts & Nevis, the smallest sovereign nation in the western hemisphere, where my grandfather's shop was my first lesson in how brands, story, and culture move people, even in places the world tends to overlook. That lesson hasn't stopped teaching me.

"I don't gather communities. I design the conditions under which they compound."

Recognition & thought leadership
CC:DC Cannes Lions Ambassador / 2024
OECS YES Feature / Inter-Gov
Graphis Design Annual / 2020
The One Club Showcase / 2nd Place
008 / The Field
[Selected collaborators / 04 categories]
i · Clients
07
The One Club for Creativity
Government of St. Kitts & Nevis
Common Group
Fiverr / Working Not Working
AI Infrastructure Companies
Health Care Practices
Various Start Ups
ii · Agencies
03
BBDO
Ogilvy
BCG BrightHouse
iii · Brands worked on
08
Vaseline
Lay's
Georgia Lottery
AMP Australia
Burberry
The Washington Post
Corteva
Norwegian Cruise Lines
iv · Partnerships secured
05
Driven Society
CC:DC
Miami Ad School Punta Cana
Useful School
Asian Creative Foundation
009 / The Invitation
naadiyamills@gmail.com
[Available / Selectively]

Let's makesomething historic.

Contact Me
Naadiya Mills © 2026 / All work, all rights.