Hi! I’m Magic,
But I go by Naadiya. I’m an Art Director and Brand Strategist.
Through creative solutions, I empower businesses and organizations to make meaningful connections with their audiences. I help them to step confidently into the future with innovative strategies.
I began my journey as a Graphic Designer and Art Director. However, my strategic abilities have moved me into the Brand Strategy and Purpose Consulting world. I’ve predominantly worked in the B2B space leading Brand Strategy for Ad-Tech companies. In my spare time, I enjoy community building and engaging in independent scientific research.
I am honored to be different. I am both right and left brained. I talk like a physicist but create with a “Je ne sais quois” beauty. I spent much of my childhood on my tiny Caribbean island paradise staring out at the ocean, observing nature and people, deep in thought about the elements of reality, the laws and principles of the universe and creativity. My findings have allowed me to have a very firm grasp of who we are and as a result, I create in a unique sophisticated way that is both nostalgic and futuristic. It has also allowed me the ability to quickly master many mediums, and to effortlessly find innovative strategic solutions that resonate.
What I’m magical at is Brand Strategy and Innovation.
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2019 Miami Ad School - Art Direction
2015 Florida Atlantic University - B.F.A. Graphic Design, Minor in Sociology
Programs
June 2023 Santa Fe Institute - Collective Intelligence Foundations + Radical Ideas Short Course & Symposium.
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2022 Working Not Working, A Fiverr Company - Brand Coordinator
2021 Working Not Working, A Fiverr Company - Creative Partnerships Coordinator & Art Director
2019 - Brighthouse, A Boston Consulting Group Company - Art Director (Intern)
2019 Ogilvy NY - Art Director (Intern)
2019 BBDO - Art Director (Intern)
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Silver - Graphis New Talent
Silver - Miami Ad School Awards (Winter Quarter)
Paw - Miami Ad School Top Dog
1st Place - Marcus Graham Bootcamp (Miami 2018)
2nd Place - One Club WAATBP Talent Showcase 2020
2nd Place - One Club Bootcamp (Atlanta 2018)
Honorable Mention - One Club Bootcamp (Miami 2018)
Honorable Mention - Graphis Design Annual 2020 -
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Feedback
Naadiya was a strategic and creative force during her time with us at BBDO. She's a deep thinker, who knows how to balance insight with creative execution. She's also invested in bringing more people into the advertising field who may not have considered it before, and I greatly admire her commitment and dedication to that. Naadiya is a rockstar.
Robin Fitzgerald, Chief Creative Officer BBDO ATL
(Naadiya is) a brilliant whole-brain thinker who comes up with deep ideas that marry philosophy with science, art with math; proactive in trying to come up with new and better ideas and is eager to be involved and takes on ownership and responsibility of group tasks.
BCG Brighthouse Review
(Naadiya) has a natural ability to find an unexpected + strategically sound creative angle for any brief. She's poised, professional, with big-time creative intelligence and a smart design eye.
Mary O'Keefe, VP Creative Director, BBDO ATL
I’ve taught and mentored 60+ students and counting.
I’ve introduced students to the Advertising Industry as well as helped graduates navigate landing their first job or securing an internship.