Hi! I’m Magic,

But I go by Naadiya. I’m an Art Director and Brand Strategist.

Through creative solutions, I empower businesses and organizations to make meaningful connections with their audiences. I help them to step confidently into the future with innovative strategies.

I began my journey as a Graphic Designer and Art Director. However, my strategic abilities have moved me into the Brand Strategy and Purpose Consulting world. I’ve predominantly worked in the B2B space leading Brand Strategy for Ad-Tech companies. In my spare time, I enjoy community building and engaging in independent scientific research.

I am honored to be different. I am both right and left brained. I talk like a physicist but create with a “Je ne sais quois” beauty. I spent much of my childhood on my tiny Caribbean island paradise staring out at the ocean, observing nature and people, deep in thought about the elements of reality, the laws and principles of the universe and creativity. My findings have allowed me to have a very firm grasp of who we are and as a result, I create in a unique sophisticated way that is both nostalgic and futuristic. It has also allowed me the ability to quickly master many mediums, and to effortlessly find innovative strategic solutions that resonate.

What I’m magical at is Brand Strategy and Innovation.

Feedback

Naadiya was a strategic and creative force during her time with us at BBDO. She's a deep thinker, who knows how to balance insight with creative execution. She's also invested in bringing more people into the advertising field who may not have considered it before, and I greatly admire her commitment and dedication to that. Naadiya is a rockstar.

Robin Fitzgerald, Chief Creative Officer BBDO ATL

(Naadiya is) a brilliant whole-brain thinker who comes up with deep ideas that marry philosophy with science, art with math; proactive in trying to come up with new and better ideas and is eager to be involved and takes on ownership and responsibility of group tasks. 

BCG Brighthouse Review

(Naadiya) has a natural ability to find an unexpected + strategically sound creative angle for any brief. She's poised, professional, with big-time creative intelligence and a smart design eye.

Mary O'Keefe, VP Creative Director, BBDO ATL

I’ve taught and mentored 60+ students and counting.

I’ve introduced students to the Advertising Industry as well as helped graduates navigate landing their first job or securing an internship.

Stream my first song “Divine Love”.

I’m in my music era. I’m currently working on my EP. I worked with a producer to create 5 unique beats that captured a time period in my life and how I perceive the world through music. My multidisciplinary creative abilities extend to music production, songwriting and singing.