NCL BEST CAY EVER
AD - Naadiya Mills
AD - Deja Pocahontas
Agency: BBDO ATL
TBGOAT (The biggest give away of all time).
NCL is crafting "Feel Free" Culture by making their customers honorary citizens and owners of Great Stirrup Cay (NCL's Private Island). These honorary owners will be tasked with creating an experience on the island that not only they can enjoy but an experience to be remembered by the Norwegian Cruise Line family.
NCL will use their social media networks to engage with customers about this giveaway. Before the reveal, NCL will post teasers hinting that they are taking over the title of biggest giveaway.
NCL will create buzz for this giveaway by engaging their audience in a question:
"What would you do on your own private island?"
Responses to the question will then be used for OOH and social media marketing. NCL will implement ideas with high engagement into the experience of the island.