Hi, I’m Naadiya
You can think of me as the energy of Rihanna meets the mind of Da Vinci.
I’m a well-rounded multidisciplinary creative and strategist with 8+ years experience across various fields including Design, Advertising, Marketing, Brand and Business Strategy and Purpose Consulting.
WORKING NOT WORKING x USEFUL SCHOOL
Useful School is a unique initiative rethinking the creative curriculum for persons of color. Working Not Working became a founding partner of Useful School. This partnership included sponsorship, collaborating on an online event and a promotional campaign of the inaugural grads.
My Role: Art Director & Creative Partnerships Coordinator. I initiated, managed and planned the activities under this partnership alongside Useful School.
WORKING NOT WORKING x THE ASIAN CREATIVE FOUNDATION (ACF)
A partnership meant to inspire the next generation of AAPI talent. This partnership included sponsorship of the ACF festival, and co-hosting two events: A panel discussion and portfolio review under the theme “Be Brave & Land Where You Belong”
My Role: Art Director & Creative Partnerships Coordinator. I initiated, managed and planned these activities/events alongside ACF.
THE COME UP NETWORKING EVENT
The One Club for Creativity and The Come Up have teamed up to curate networking events helping to provide visibility and opportunities for black creative talent.
Clients: The One Club for Creativity and The Come Up
My Role: Designer
ATLANTA’S BEST BEACH
A campaign to save the heavily polluted South River in Georgia.
Clients: South River Watershed Alliance and The Lighthouse Foundation
Company: Boston Consulting Group’s BrightHouse
My Role: Art Director & Strategist
DEVELOPING A CREATIVE INDUSTRY
The Caribbean has not historically encouraged creative careers. I offer consulting services to the government. I develop strategies and make connections to help rapidly grow their creative industry.
My Role: Consultant
FOOD FOR CREATIVE SOULS
An initiative working to awaken and empower creative minds in the Caribbean.
My Role: Founder/Director